Ready, steady, Boost!


Last week, we hosted the training sessions "Boost you business" organized by Kinaya Ventures for Facebook.

Thes two day-event comprised of very lively workshops allowed the various participants - not less than 26 digital marketing experts coming from all over West African French-speaking countries - to meet, exchange and learn about the challenges, opportunities and best practices in digital marketing.

"Boost with Facebook" in Francophone Africa is a support program for SMEs, set up by Facebook and implemented in partnership with Kinaya Ventures, which aims at equipping these SMEs with the right tools for them to use digital marketing/social media to development their business.

The trainers will have the mission through this program to train more than 10 000 entrepreneurs in 16 French-speaking African cities and support them in their digital transformation.

Martina Culjak